We’re launching a weekly behind-the-scenes series on sleep, relaxation, and focus. Our aim is to give you some of our channel insights, creator thoughts and eventually, some tips and tricks from seasoned professionals in the wellness arena. And, if this all sounds terribly boring to you then that’s ok too - use our voices as background white noise to ease you into sleep. See, we think of everything! Today we share what 6M+ subscribers taught us, the real differences between sleep vs study music, why authenticity beats “perfect” AI, and how your requests directly shape our tracks and visuals. Tell us what meditation styles, locations, instruments, or BPM you want next. Nature sounds, Tibetan bowls, flutes, beaches, deserts—name it and we’ll try it.