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28 September 2025
Jaguars are rare in Mexico and appeared to be on the brink of extinction when Gerardo Ceballos and his team from the National Alliance for Jaguar Conservation (ANCJ) conducted a nationwide survey in 2010. They were surprised to find 4,100 — four times as many jaguars as they expected. The big cats were Endangered but there was hope.
Jaguars (Panthera onca), native to Central and South America, are the third largest big cat in the world and have a common genetic ancestor with lions and leopards.

Mexico’s small jaguar population is at the northern edge of the range and as close as they come to the U.S. The jaguar’s stronghold is in the South American rainforest and the Pantanal.

After the 2010 census results, ANCJ embarked on a Mexico jaguar conservation campaign to maintain protected areas, reduce jaguar conflict with cattle ranchers, and increase public awareness of jaguars. Then they counted again.
The [2024] census took place over 90 days across 15 states, using 920 motion-capture cameras and involving nearly 50 researchers as well as local community leaders. Researchers looked at an area of 414,000 hectares, making it the largest census for any mammal in Mexico.
— The Guardian: ‘We’re winning a battle’: Mexico’s jaguar numbers up 30% in conservation drive
In good photos the scientists could avoid double counting because the jaguar’s spots are unique per individual. Their rosette spots have small spots inside them and the pattern and arrangement of rosettes is unique.

Some jaguars even have long dark spots along their backbones.

Happily the new count totaled 5,326 jaguars, a 30% increase!
Jaguars were found across the country, with the largest number in the Yucatán peninsula region (1,699), followed by the south Pacific area (1,541), north-east and central Mexico (813), the north Pacific (733) and the central Pacific coast (540).
— The Guardian: ‘We’re winning a battle’: Mexico’s jaguar numbers up 30% in conservation driveMexico will continue conservation efforts to increase their jaguar population. Fingers crossed that the population continues to grow.
The jaguar is listed Near Threatened by the IUCN because of deforestation & human conflict throughout its range.
