HOKA®, a division of Deckers Brands (NYSE: DECK), proudly announces its new collaboration with StudioPROBA, the dynamic multidisciplinary design studio led by artist Alex Proba. This partnership transforms HOKA’s iconic silhouettes by infusing them with StudioPROBA’s lively, sculptural style, blending art with movement.

LAUNCH ALL HOKA PROBA

Proba, celebrated for her vibrant use of color, pattern, and sensory emotion, infuses her joyful style into murals, sculptures, textiles, furniture, and digital projects. Since establishing StudioPROBA in 2013, she has gained international acclaim for her playful, immersive designs that turn ordinary objects into art. Her collaboration with HOKA extends this philosophy to movement, blending form and function in a limited-edition collection of expressive footwear.

SUSTAIN 1 PROBA HOKA

The collection, grounded in a common ethos of bold creativity, optimism, and self-expression, celebrates the renewal of spring. Under the theme of the “Energy of Joy,” the designs draw inspiration from natural movement, emotional bonds, and the vibrant interaction between humans and nature.

“This collection is a celebration of joy, movement, and color. I wanted each pair to feel like a little burst of happiness on your feet, like you’re walking through a dreamscape inspired by nature, play, and emotion,” says Alex Proba. “Everything I create is meant to be experienced, whether it’s a sculpture in a gallery, a mural on a wall, or a rug in someone’s home. In this case, it’s shoes. It’s artworks, yes, but one that’s meant to be worn, used, and lived in. I want to strip away the preciousness that often surrounds art and invite people to step into joy – literally.”

HOKA and StudioPROBA collab

The collection showcases three HOKA silhouettes—the Speedgoat 6, Ora Primo, and Kawana Mid—each offered in four distinctive colorways. These pairs serve as wearable artwork, merging vibrant colors, textures, and functionality to elevate everyday movement into an immersive and expressive experience.

HOKA and StudioPROBA Team Up

“Alex’s innate ability to fuse form and color comes to life exceptionally well within this special partnership. HOKA’s reputation for vibrant hues and exaggerated shape is on full display thanks to her expert eye,” said Thomas Cykana, Senior Director of Global Collaborations and Partnerships at HOKA. “This collection invites everyone, from athletes to art aficionados, to find joy in movement.”

The collection is available at HOKA exclusive stores in One Ayala Mall, GH Mall, SM Aura, and Ayala Malls Manila Bay.

To learn more about HOKA and stay updated on upcoming activities, follow the official accounts on Facebook (hokaphilippines), Instagram (@hoka_philippines), or join the Viber community at https://invite.viber.com/?g2=AQBA2zPLruyT4U%2F1RtYIlswjx287PxYwpl0c7b8n78T%2FF9B3JfMJcQXq%2FdmuflwP.

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