A new generation of travelers is reshaping the way Filipinos explore the country.

Boracay Newcoast

For today’s travelers, choosing a destination is no longer just about finding a comfortable place to stay. The journey is equally shaped by accessibility, meaningful experiences, inclusivity, convenience, wellness, and the impact travel has on local communities and the environment.

At the Philippine Travel Mart 2026, Megaworld Global Hotels & Resorts (MGHR) is embracing these changing expectations by making local travel more accessible, connected, inclusive, and meaningful.

Happening from September 4 to 6, 2026, at the SMX Convention Center in Pasay City, this year’s Philippine Travel Mart carries the theme “Nurturing Nextgen Tourism: Discover the Philippines.” The annual event encourages more Filipinos to explore the country’s diverse destinations while responding to the evolving preferences of a new generation of travelers.

“Philippine Travel Mart gives us an opportunity to bring our destinations and offers closer to Filipino travelers, particularly the next generation who are eager to explore and experience more of the country. With TARA! and our other exciting sales offers, we are making it easier for guests to plan their next getaway with greater value and flexibility. More importantly, we hope these offers inspire more Filipinos to travel locally, discover destinations beyond the usual, and experience the diverse hospitality that the Philippines has to offer,” said Loleth So, Vice President for Commercial.

For MGHR, the future of travel is increasingly shaped by four important areas: inclusivity, sustainability, digitalization, and health and wellness.

Room with Balcony at Twin Lakes Hotel

Creating More Inclusive Travel Experiences

The next generation is growing up in a world where inclusivity matters, and the travel industry is increasingly evolving to meet the needs of a more diverse community of travelers.

MGHR continues to strengthen its Muslim-friendly hospitality initiatives by developing spaces, facilities, and experiences that better meet the needs of Muslim guests.

These efforts form part of the group’s broader vision of creating a hospitality environment where more travelers can explore with confidence and feel comfortable, respected, and genuinely welcome.

By making travel experiences more inclusive, MGHR also hopes to open Philippine destinations to a wider and more diverse community of domestic and international visitors.

Giving Every Journey Greater Purpose

Richmonde Hotel Iloilo

For many modern travelers, the value of a trip extends beyond simply reaching a destination.

There is a growing awareness of the communities, cultures, and environments encountered along the way, encouraging travelers to seek experiences that create a positive impact beyond their stay.

MGHR brings this philosophy to life through the Sampaguita Project, an initiative inspired by the country’s national flower and the group’s distinct expression of Filipino hospitality.

What began as a guest experience inspired by the sampaguita and expressed through the five senses has grown into initiatives that include sampaguita planting and community-based activities involving employees, guests, partners, and local communities.

The project gives travelers an opportunity to experience Filipino hospitality while participating in initiatives that create value beyond the hotel experience.

Making Travel More Connected

Convenience has become an essential part of the modern travel experience.

From researching destinations and booking accommodations to communicating with hotels before and during a stay, travelers increasingly expect every stage of the journey to feel intuitive, responsive, and connected.

MGHR continues to strengthen its digital capabilities to improve communication, better understand guest needs, and make different parts of the travel experience easier to navigate.

Technology, however, is designed to complement rather than replace hospitality. For MGHR, digital convenience works alongside the warmth, personal connection, and genuine service that remain central to Filipino hospitality.

Encouraging More Mindful Stays

Travel has also become an opportunity for many people to recharge, reconnect, and make more conscious choices.

Through MEGreen Mindful Stays, MGHR brings together wellness and sustainability by encouraging guests to enjoy their hotel experience while becoming more mindful of their environmental impact.

The initiative reflects a growing travel mindset in which personal well-being and responsible choices are no longer seen as separate priorities but as complementary parts of a more meaningful journey.

Spend time with the family at Belmont Hotel Manila

Making the Next Getaway Easier With TARA!

Inspiring more Filipinos to travel also means making it easier for them to take the first step.

MGHR is bringing its TARA! (Travel Away and Reignite Adventure) campaign to Philippine Travel Mart 2026, offering Filipinos more opportunities to discover destinations around the country through special local travel deals.

Aligned with the Department of Tourism’s “Discover More to Love” campaign, TARA! makes stays across participating MGHR hotels more accessible for travelers planning their next Philippine adventure.

Visitors to MGHR Booth A01 can enjoy local rates starting at Php 3,800.

Room-only offers are available at:

• Belmont Hotel Manila
• Savoy Hotel Manila
• Grand Westside Hotel
• Kingsford Hotel Manila
• Richmonde Hotel Iloilo
• Belmont Hotel Iloilo
• Mercure Mactan Cebu

Travelers looking for stays with breakfast can also enjoy rates starting at Php 3,800 at:

• Hotel Lucky Chinatown
• Chancellor Hotel Boracay
• Belmont Hotel Boracay
• Savoy Hotel Boracay
• Richmonde Hotel Ortigas
• Savoy Hotel Mactan

For elevated leisure escapes, Eastwood Richmonde Hotel and Twin Lakes Hotel offer stays starting at Php 5,800.

The promotional period runs until November 29, 2026, while stay dates are valid until November 30, 2026. Guests may book through participating hotel websites using the promo code TARAMHR or contact their preferred hotel directly.

Travelers planning future getaways can also purchase discounted room vouchers with savings of up to 70 percent, offering greater flexibility for upcoming trips.

Mactan Newtown Beach

Inspiring Filipinos to Discover More

For MGHR, nurturing next-generation tourism ultimately means giving more Filipinos both the opportunity and the inspiration to experience the country for themselves.

Through more inclusive hospitality, purposeful experiences, improved digital convenience, mindful stays, and accessible travel offers, the hotel group hopes to encourage a new generation to explore more destinations, travel more consciously, and build a deeper connection with the Philippines.

Visitors can discover MGHR’s latest offers and TARA! promotions at Booth A01 at the SMX Convention Center in Pasay City from September 4 to 6, 2026.

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