Vegan-tastic news: After working with PETA, Nordstrom’s young adult brand BP. is 100% vegan! 🥳 We’re giving Nordstrom a Trailblazer for Animals award for this huge victory in animal-friendly fashion.

Keeping leather, wool, and mohair off BP.’s racks is the perf choice for its Gen Z/Gen Alpha audience. We don’t want to wear dead animals’ body parts. 🙅 Animals are burned, beaten, sliced apart, and slaughtered for their skin, wool, or hair—but Nordstrom’s move will help save countless animals from this hell.

Think about some of these facts:

• Cows form strong bonds with their herd and have besties they prefer to hang with.
• Sheep can recognize faces, build friendships, and remember up to 50 individuals for years.
• Angora goats are curious, friendly, and playful. 🥰

Why would we pay for any of these animals to suffer and die? There are so many high-qual vegan materials—from cotton to cork—that work perfectly with trendy fashion. *Hint, hint, other companies.* Nordstrom’s compassionate decision sets a powerful example for other retailers to follow. Now it’s time for you to seal the deal—here are three huge ways you can help move animal-friendly fashion forward:

1. First, shop BP. and buy other vegan fashion at Nordstrom to show the love.

2. Second, support brands that are making meaningful changes (like BP.).

3. Third, urge these brands to follow BP.’s lead and go vegan! 👇

*****

Wish you knew how to tell if that sweater or bag you’re eyeing is vegan? Use peta2’s animal-friendly fashion guide to shop with confidence!