At the dawn of the 20th Century, a new breed of innovator rises up to expand American industry and push the limits of new technology. A trailblazer named Milton Hershey bets big on a revolutionary idea, and then a father and son duo named Mars start on a path to challenge the chocolate throne. See more in Season 1, Episode 2, "Best Served Cold." Watch all new episodes of The Food That Built America and stay up to date on all of your favorite The HISTORY Channel shows at http://history.com/schedule. #TheFoodThatBuiltAmerica Subscribe for more HISTORY: http://histv.co/SubscribeHistoryYT Watch more The Food That Built America on YouTube in this playlist: http://histv.co/TheFoodThatBuiltAmerica Check out exclusive HISTORY content: History Newsletter - https://histv.co/newsletter Website - https://histv.co/History Facebook - https://histv.co/Facebook Twitter - https://histv.co/Twitter For generations of Americans, food titans like Henry Heinz, Milton Hershey, John and Will Kellogg, C.W. Post and the McDonald brothers have literally been household names, but you don’t know their stories. Before they were brand names, they were brilliant, sometimes ruthless, visionaries who revolutionized food and changed the landscape of America forever. This miniseries event will tell the fascinating stories of the people behind the food that built America – those who used brains, muscle, blood, sweat and tears to get to America’s heart through its stomach, and along the way built cities, invented new technologies and helped win wars. HISTORY® is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive, and entertaining manner across all platforms. The network’s all-original programming slate features a roster of hit series, premium documentaries, and scripted event programming.