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Volkswagen
Volkswagen (VW) has unveiled the first shots of its upcoming affordable electric vehicle (EV), which is expected to go on sale in Europe for €20,000.
The awkwardly named ‘ID. EVERY1’ has a new electric front-wheel drive system that supposedly optimises the space available in the vehicle while maximising efficiency. The concept vehicle is able to reach a top speed of 130 km/h and is powered by a newly developed electric drive motor that has a range of “at least” 250km.
The production version will use a new software architecture allowing VW to provide it with additional functions through software updates over its lifespan. That software will be developed by EV maker Rivian after it signed a $5.8bn deal with VW last year to develop for both its own vehicles and the German car maker.
The ID. EVERY1 will follow VW’s €25,000 ‘ID. 2all’, which is set to enter mass scale production later this year. The more expensive model will be capable of a longer 450km range.
The European Commission president Ursula von der Leyen recently gave the sector two extra years to meet this year’s pollution target as EV sales slumped across the continent in 2024 due to consumers struggling with the cost of living.
Volkswagen
Thomas Schäfer, VW CEO, said: “The ID. EVERY1 is the last piece of the puzzle on our journey to having the widest model selection in the volume segment. We will then offer every customer the right car with the right drive system – including affordable entry-level all-electric mobility.
“Our goal: we will expand our position as the world’s leading volume manufacturer in terms of technology by 2030. And as a brand for everyone – just as you would expect from Volkswagen.”
VW aims to become the highest-volume manufacturer globally on technologically leading vehicles by 2030.
The nearly 90-year-old firm was initially slow to shift its manufacturing capabilities over to EVs and was overtaken by Tesla on several technology fronts. However, the firm started outselling Tesla on EVs in 2020 and has maintained that advantage ever since.
Sales of new Tesla vehicles have been falling across Europe in recent months, with Germany seeing an unprecedented 76% drop in February as consumers turned away from the Elon Musk-fronted firm in the wake of his partnership with US President Donald Trump.
In October, an automotive trade association called on the UK government to introduce subsidies to reignite EV sales, which are currently not being sold in enough numbers to meet UK targets.
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