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UGREEN Teams Up with HoYoverse’s Honkai: Star Rail for an Exclusive Co-Branded Collection Across Southeast Asia

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Bringing a New Journey to Trailblazers Across Southeast Asia

MANILA, Philippines – Global consumer electronics brand UGREEN has officially unveiled its latest collaboration with HoYoverse’s Honkai: Star Rail, becoming an official partner of the acclaimed space fantasy role-playing game. The partnership marks another major milestone in UGREEN’s growing presence within the gaming community, introducing an exclusive lineup of co-branded accessories designed for gamers, travelers, and fans across Southeast Asia.

Building on the overwhelming success of its previous collaboration with Genshin Impact, UGREEN is once again joining forces with HoYoverse to merge premium charging technology with one of the world’s most popular gaming franchises. The new partnership reflects UGREEN’s continued commitment to creating innovative products that enhance the gaming lifestyle while celebrating beloved characters and immersive game worlds.

The collaboration is centered around the theme “Power Up for the Next Trailblaze,” drawing inspiration from Yao Guang, one of Honkai: Star Rail’s Arbiter-Generals. Renowned for her strategic brilliance and ability to transform difficult situations into opportunities, Yao Guang embodies the spirit of determination and adventure that resonates with Trailblazers around the globe. Her distinctive style and personality serve as the creative inspiration behind the exclusive product designs.

The officially licensed UGREEN × Honkai: Star Rail collection combines the game’s iconic visual identity with UGREEN’s trusted charging ecosystem. Designed for everyday convenience and gaming on the go, the collection delivers practical functionality while offering fans collectible merchandise that celebrates the Honkai: Star Rail universe.

The upcoming lineup will feature several specially designed accessories, including a high-performance fast charger, co-branded power banks, a smart tracker, and a retractable USB-C cable. Each product incorporates exclusive artwork inspired by Honkai: Star Rail, creating a unique blend of premium technology and collectible appeal. The collection will also include a limited-edition gift box and exclusive merchandise created specifically for fans of the game.

UGREEN has confirmed that additional details about the collaboration, including the complete product lineup and special collectibles, will be revealed next week ahead of the collection’s official launch.

As part of the partnership, UGREEN will make its presence felt at HoYo FEST 2026, one of Southeast Asia’s biggest celebrations of HoYoverse games and communities. From July 30 to August 2, fans attending HoYo FEST in Thailand, Vietnam, the Philippines, and Malaysia will have the opportunity to visit the dedicated UGREEN × Honkai: Star Rail booth, where they can experience the new products firsthand and purchase items from the exclusive collection.

Meanwhile, fans in Singapore and Indonesia will also be able to purchase the co-branded products through designated HoYo FEST retail booths, ensuring that gamers throughout the region can participate in the launch.

Beyond showcasing the new accessories, the UGREEN booth will offer an immersive experience tailored for Trailblazers. Visitors can interact with the products, participate in exclusive event activities, connect with fellow members of the Honkai: Star Rail community, and celebrate the launch of one of the year’s most anticipated gaming collaborations.

The partnership highlights UGREEN’s continued efforts to bridge innovative consumer technology with global pop culture, creating products that appeal to both gaming enthusiasts and everyday users. By combining reliable charging solutions with the artistry and storytelling of Honkai: Star Rail, the collaboration delivers a collection that is as functional as it is collectible.

More announcements about the UGREEN × Honkai: Star Rail collaboration, including product details, availability, and exclusive promotional activities, are expected in the coming days. Fans are encouraged to stay tuned to UGREEN’s official channels as the brand prepares to help Trailblazers everywhere “Power Up for the Next Trailblaze.”

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Written by Melo Villareal

Melo Villareal is the Online Publisher of Outoftownblog.com. He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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